An exclusive to Footlocker Adidas ZX Flux ADV sneaker launch spot for U-Dox – sewed by Digital Asset Tailors.

We were approached by great guys from U-Dox, London, with a tempting request to create an impossible – single shot, macro zoom spot for an exclusive to Footlocker – Adidas ZX Flux ADV – sneaker launch.

Driven by our passion for macro and details, we were thrilled to bring 2mm of sneaker threading to full HD for the viewer. Sneaker also comes with 3M, “reflective/glow in a dark” material which was the challenge itself. DAT successfully responded to all tasks and delivered complete spot, in both 15″ and 30″ cuts for web and Footlocker shops projections as well as a series of print work.