BMW

ABOUT THE PROJECT

This is The 7. BMW’s all new flagship model brings a unique sense of luxury.

Project we did for Sehsucht. DAT was asked to work on the never ending bridge that adds to this scenery of fantastic visual metaphors, all of them depicting the audacious mindset of China’s modern society in surreal ways, director Ole Peters and the team break through the boundaries of traditional luxury advertising and present a mesmerizing, almost romantic automotive commercial.