Adidas ZX Flux ADV

Client: U-Dox
Animation Studio: DAT
Artists: Doca Mladenovic, Vlada Jurisic, Ivan Vasiljevic, Ivan Aleksic, Branko Brkovic, Miguel Jaramillo, Ognjen Vukovic

An exclusive to Footlocker Adidas ZX Flux ADV sneaker launch spot for U-Dox sewed by Digital Asset Tailors.
We were approached by great guys from U-Dox, London, with interesting request to create impossible – single shot, macro zoom spot for an exclusive to Footlocker – Adidas ZX Flux ADV – sneaker launch. Driven with our passion for macro and details we were thrilled to bring 2mm of sneaker threading to full HD for the viewer. Sneaker also comes with 3M, “reflective/glow in dark” material which was the challenge itself. DAT successfully responded to all tasks and delivered complete spot, in both 15″ and 30″ cuts for web and Footlocker shops projections as well as series of print work.

Making of:

Adidas Footlocker ZX Flux ADV – Making Of from DAT on Vimeo.

Digital Asset Tailors